Change is good for everyone, whenever there is change, there is usually an upgrade, sometimes some changes can cause you all you’ve worked hard for. Making this decision is sometimes tough, as much needs to be considered. Usually people will make the move because of it’s short-term benefits and that is typical of Ghanaians.
Media personnel are not paid very well, per our research, but those who perform very well, get poached to stations with bigger budgets. This keeps happening as more radio stations keep coming through. It is the same with TV presenters. Sometimes the move becomes favorable and they manage to upgrade their brand, other times they fail and their listenership becomes smaller than it used to be.
Let’s take a look at some Ghanaian radio presenters who made a move which highly impacted their brand.
1. Abeiku Aggrey Santanna – Excelled
He received his doctorate from GIMPA. Abeiku Santana has been one of the of most sought-after radio personalities. Right from his humble beginnings at Radio Mercury in Kumasi, he has seen nothing but success. We recently heard that a new radio station wanted to poach him with a house at Trassaco which he refused because of his loyalty to the Despite Music Group. We hear he is one of the top-paid OAP’s in Ghana and hosts one of the most-listened to Drive Time shows in Ghana.
2. Andy Dosty – Failed
He was the god of the DJ’s in Kumasi, highly-rated and respected. He left the city, aiming for the big city but things are not like it used to. Maybe he should have stayed in Kumasi.
3. Docta Kay – Excelled
Accra Fm’s drive time show host Docta Kay started his radio journey from Eastern region working with Biyac Fm,Life Fm and many others, he moved to Accra joining Kasoa based Pink Fm, currently on Accra 100.5 Fm where he is doing good and can be counted as one of the top rated presenters in Ghana.
4. Sammy Forson -Failed
Sammy Forson was the King of urban radio during his days with Citi Fm and Y Fm until he moved from Y FM to Live FM, things haven’t been the same. His listenership has gone down and you can barely hear of him. Sammy Forson is currently working with Joy Fm.
5. Nana Romeo WeleWele/ Excelled
He has been in the media for ages. He moved from Kumasi to Accra based Accra Fm as the Station’s mid-morning host . Nana Romeo WoleWole is undoubtedly one of the best mid morning presenters in Accra.
6. Nana Bobie Ansah- Failed
Nana Bobie Ansah’s political show in his hey days follows the basic standard formula of a political show – news , newspaper headlines , sports, entertainment , interview. He later moved to Ahotor 92.7 Fm and little was head from him.
7. Adakabre Frimpong Manso- Failed
Is this the end of the once king of morning show in Ghana ? Back in his days with Hot Fm and Adom fm where he was doing good and was counted as one of the top rated presenters.But today, Old man Adakabre joining Neat Fm is a trouble.
8. Fiifi Banson- Excelled/Failed
Fiifi Banson,after ending his close to 15 years relationship with the Despite Group of Companies-owned medium joined Kasapa Fm as a morning show host – a department shy away from the evening he got used to over the years and that was all about Fiifi Banson. His 3 years contract ended and management of Kasapa Fm failed to extend his contract . Currently Fiifi Banson is no more on radio.
9. Black Eye- Excelled/Failed
One of the controversial poaching was when we heard Black Eye has moved from Hitz Fm to Accra Fm.On Accra FM, Black Eye passed his exams,thus, becoming the toast of Ghanaians. We later heard he is joining Accra based Angel Fm and little has been heard from him.
10 . Kwame Adinkrah- Failed
Kwame was the King of morning show during his days with Angel Fm until he moved from Angel Fm to Accra to meet his competitors,Kwame Adinkrah run back to Kumasi and later moved back to Angel things haven’t been the same. His listenership has gone down and you can barely hear of him.
Source :Kumikasa.com/ howghana