Connect with us


The Journey of Big Sam: From Musician to Promoter Extraordinaire



In the vast and ever-evolving world of the music and entertainment industry, stories of resilience, transformation, and success abound. One such remarkable journey is that of Ampomah Samuel Asiamah Jr., affectionately known as Big Sam or Jungle66zn. From the vibrant and culturally rich country of Ghana, Big Sam embarked on a path that has taken him from being a musician to becoming a prominent figure in the world of music and event promotion.

Big Sam’s story began as one half of the dynamic music duo “2Kings Gh.” Together with his partner Emerald, he dedicated five years to creating music that resonated with their audience. Their hard work and talent were recognized when they received an award at the Brong Ahafo Music Awards in 2018, a testament to their dedication and creativity.

However, the music industry is known for its highs and lows, and Big Sam’s journey took a different turn. In 2019, he decided to take a break from music and, in an unexpected but rewarding twist, joined forces with Afronation Ghana. This marked the beginning of his venture into the realm of event promotion and management. But Big Sam’s journey was far from over.

Not content with just one role, Big Sam expanded his horizons and collaborated with the Ghana Music Blog Network as a marketer. His dedication and marketing skills helped boost the careers of various artists, making him a significant force behind the scenes in the Ghanaian music scene.

The year 2020 was a turning point for Big Sam as he decided to chart his own course by establishing “Big Sam Entertainment.” This company would become his platform for elevating not only his career but also the careers of numerous artists and entertainers. With a wide range of services that included music promotion, artist representation, and public relations, Big Sam was poised to make a significant impact in the industry.

His journey in music promotion led him to work with a diverse and impressive list of artists. From the popular AMG Medikal to the talented gospel minister Emmanuel Smith, a semi-finalist on The Voice UK in 2019, Big Sam showcased his ability to adapt and cater to various musical genres and styles. He even ventured internationally by working with KiddieCash,Clem Biney, Streetvybz and gospel minister Richie O.


One of the notable highlights of his career was collaborating with the renowned Nigerian producer Rexxie, a two-time Grammy winner. This association further solidified Big Sam’s position as a key player in the African music industry.

However, one of his most significant roles emerged when he took on the position of manager for the artist Inkboy. This ongoing commitment is a testament to his passion and dedication to nurturing and promoting talent within the music industry.

Big Sam’s story is not just a tale of transition and adaptation but also one of setting ambitious goals. His vision extends beyond the borders of Ghana, as he aspires to take his promoting skills worldwide. With his determination, connections, and proven track record, he is well on his way to becoming one of the best in the business.

In an industry that thrives on innovation and adaptability, Ampomah Samuel Asiamah Jr., or Big Sam, is a shining example of how passion, hard work, and an unrelenting commitment to one’s craft can lead to remarkable success. From his early days as a musician to his current position as a prominent music and event promoter, his journey is a testament to what can be achieved with dedication and a strong sense of purpose. The world of music and entertainment eagerly awaits the next chapter in Big Sam’s inspiring story.