Joy Daddy Multimedia Signs MoU with Housa Tours and GTA

Joy Daddy Multimedia Signs MoU with Housa Tours and GTA

Joy Daddy Multimedia subsidiary of Joy Industries Company Limited in Koforidua has signed a Memorandum of Understanding (MOU) with Hausa Tours, a reputable tourism destination management services agency to boost domestic tourism in the Eastern region.

The historic ceremony was held today Tuesday, July 27, 2021, at Koforidua Guest House.

The signing of the MOU has given birth to a five-year strategic partnership that will leverage the strength and advantages of each party to stimulate and promote domestic tourism in the Eastern region.

The Programs Manager of Joy Daddy Multimedia Owoahene Acheampong said the signing of the MOU is a manifestation of Joy Daddy Multimedia’s commitment to promoting domestic tourism and culture in the region.

He said the tourism industry has the potential to create more jobs, boost the local economy and promote cultural diversity therefore the media conglomerate foresees the synergy as apt for positive outcomes and mutual benefits.

He pledged that the various media platforms under the Joy Daddy Multimedia brand will be used to promote activities and events in sync with the partnership agreement.

Joy Daddy Multimedia operates Bryt 99.1 FM – Koforidua, Aben 94.9 FM – Koforidua, Jaydee 99.9 FM – Ho, Swiit 100.3 FM – Koforidua, Dadi 101.1 FM – Accra, Lord 107.1 FM – Sefwi Bekwei, and Winners 104.7 FM – Sefwi Essam, Aben 103.3 FM – Kumasi, www.mybrytfmonline.com and Bryt TV – Accra.

On his part, the Chief Executive Officer of Hausa Tours, Fuseini Nawaru said the company will bring its experiences in the tourism industry to bare to roll out programs and packages that will attract tourists to the Eastern Region and whip up the interest of Ghanaians in domestic tourism.

Hausa Tours established in 2012 is an entity that takes care of all destination Management Services in Ghana and West Africa. The multiple award-winning tourism agencies offer hotel reservations, car rentals, and destination management services in Ghana and West Africa.

Hausa Tours provides Destination Management Services for individuals and groups on incentive travel packages into Ghana and other West African countries

In a brief address during the ceremony, the Eastern Regional Manager of Ghana Tourism Authority Frederick Adjei- Rudolph noted that the Covid-19 pandemic has greatly affected the tourism industry, therefore, lauded the partnership agreement stating that it would help boost domestic tourism.

“The tourism industry became one of the most affected sectors in the whole wild world from the onset of the pandemic. As we all know most countries closed their borders including Ghana, hence all international arrivals were halted. This has caused the industry to experience a drastic loss in revenue. For instance, International Arrivals dropped by close to 70% in the year 2020. If this has not taught anything at all as an industry, it has taught us to look within. Hence, this has caused the industry to strongly focus on domestic tourism to help revive tourism activities. The Tourism Industry is directing its resources into making the ordinary Ghanaian develop an interest in patronizing tourism” He said.

The hashtag for the project is #VisitEastern – the most exciting and preferred destination in Ghana

Present at the ceremony from the Joy Daddy Multimedia Management team are; Solomon Kwaku Nuwordu – Managing Editor, Isaac Akwetey – Administrator, Edward Bakai – Accountant, and Owoahene Kwabena Acheampong – Programmes Director.

Source: Mybrytfmoline.com/Obed Ansah/Joseph Asare