Musician Okyeame Kwame, known in real life as Kwame Nsiah-Apau takes his music business to another pedestal with a new honorary conferment. The Chartered Institute of Marketing has, on the 3rd March 2017 honoured him the status of an associate co-opted member for his professional use of marketing in the creative arts. The President, Dr. George Eric Gyemfi-Osew in a remark admonished him as being recognised by the local and international body: “We believe Okyeame Kwame personifies the values we uphold here. From the angle of the youth and students, we think he’s someone who resonates positively with them” “Branding could be from all angles and he showed us unorthodox ways, which is coming from a younger person with a different dimension”, he said. The group presented to him a medal and certificates. This was following a presentation by the artiste at the organisation’s Continuous Professional Development (CPD) seminar under the theme “Branding for Global Recognition”. In his delivery as guest speaker, OK highlighted key factors in branding and further presented an exposition on his recently launched brand book
The Chartered Institute of Marketing, headquartered in the UK is the world’s biggest marketing body. The CPD which is organised annually to keep its practitioners abreast with modern trends took place this year at the University of Professional Studies, Accra for its students association of the school.